If it wears an Italian badge, it is on this lawn Saturday. Concorso Italiano takes over Black Horse Golf Course in Seaside on August 15, and it is the week’s loudest love letter to Italian machinery, Ferrari, Lamborghini, Maserati, Alfa Romeo, Lancia, and the Fiats that started a lot of these obsessions.
The field runs deep and the crowd runs passionate. Row after row of red, with owners who will happily tell you the difference between two engines that sound identical to everyone else, plus fashion, food, and the kind of people-watching that only an all-Italian car event delivers. It leans celebration over competition, which keeps the day relaxed even as the metal gets serious.
Seaside is one of the easier Car Week venues to reach, and the golf-course setting gives the whole thing room to breathe. Tickets are required and sell ahead, so plan rather than walk up, and bring sun cover since the lawn runs open and the August afternoon warms up.
It shares Saturday with the racing at Laguna Seca and the auctions downtown, so a well-planned day can pair it with one of those. See where it lands in the ten days on the Car Week hub, and check the events calendar for the Saturday schedule. For tickets and details, Concorso Italiano has the current information.